RACMA’s Brand Evolution

Our new brand marks a pivotal moment in RACMA’s journey from excellence in Medical Administration to transformational health leadership.
It is a foundation for activating our four-quadrant strategic plan. As we reimagine RACMA, influence across health systems, educate future leaders and drive transformation, our brand needed to evolve too.
The refreshed identity captures our evolution while honouring our heritage. The reimagined shield represents convergence – members pulling together as one organisation, future-focused and transforming. It maintains that heraldic sense we value while embracing a more optimistic, forward-looking shape. The brand refresh supports our bold new strapline: “Transforming Health Leadership.”
The uppercase RACMA positioning signals our strength and seriousness as we move towards acronym-only recognition – establishing RACMA as a serious player in health leadership.
To request the RACMA logo, please contact communications@racma.edu.au.
