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POLICY

Use of the College Logo and trade Marks
Approval Date:
Review By: Finance Committee
Next Review: 2012

1. Purpose

The College’s logo and the trademarks, RACMA, FRACMA and MRACMA are the foremost expressions of the College’s authority. Council intends to protect these images as part of its brand management. This policy is to provide the specifications for the use of the College logo and the requirements for the use and maintenance of its trademarks.

2. Scope

The College Council commits to ensuring its position as the only Australasian medical college delivering accredited training in medical management and leadership. This policy and guideline will be observed in all occasions when the logo is reproduced in any format, including print, web, electronic or other promotional material. The RACMA Constitution governs the use of the trademarks FRACMA and MRACMA as post nominals, by Fellows and Members so long as they remain in good standing with the College.

3. College Logo Policy

  1. Application
    The College emblem (hereinafter known as the College Logo) was adopted at the Second Annual General Meeting of the College Council on 22 August 1969. The Logo is the Aesculapian snake superimposed on a book of learning and edged with sheaves of wheat to give an Australian flavour. The motto on the Logo is “CONCORDIA INTEGRI PROGREDIAMUR” which means “ Let us progress in unity by working together in harmony”. The Latin Master at Melbourne Grammar School summarised the theme of the 17 October 1963 resolution that formulated the object for which the College was founded and composed the motto.
    The College Logo is available in a four-colour version: {mosimage}
    A single-colour version has also been devised: {mosimage}
    No alteration to either version of the Logo may be made wherever they are reproduced.
  2. Visual presentation
    A consistent implementation of the College Logo – the Logo, typeface and design layouts trigger an immediate visual association with the College and effectively communicate an image that reinforces the College’s position as “a leading or respected body in its field” .
  3. Guidelines on the reproduction for the Logo are as follows:
    The College Logo should be reproduced correctly and, where possible, in full colour.
    - Correct PMS colours are: Light blue PMS 291, Yellow PMS 143, Beige PMS 4545, Green PMS 349, Red PMS 187 and Black.
    - When using the full-colour Logo as a heading, the words “RACMA” and “Royal Australasian College of Medical Administrators” must appear alongside it.
    - Where colour is not appropriate, a single-colour Logo may be reproduced in stylised form as a line drawing, in black and white or in blue (PMS number 281).
    - The College Logo is to appear at the top right hand corner of official College A4 and A5 letterhead:

    Logo Size:
    - A4 and A5: 31.5mm
    - Business cards: 31.5mm

    - For electronic documents, the Logo should appear on the equivalent of the first ‘page’
    - The single-colour Logo is the preferred style when submitting internal reports (only include it in documents if necessary) because of the size of colour in the document. All other documentation where possible should have the colour version.
  4. Typeface
    The typeface for the words ‘Royal Australasian College of Medical Administrators’ is Swis 721 BT light and bold when used with the single-colour Logo. When used in conjunction with the full-colour Logo, the typeface is Calibri bold
  5. Usage
    Any Fellow or any individual wishing to use the College logo must make a request to the Chief Executive in writing stating the manner in which the logo will be employed. Permission, if granted, will be given in writing by the Honorary Secretary.

    Whenever the College logo is used, it must be reproduced in full, without any changes to text or design and without distortion to shape.

    The four-colour College logo is for use on all ‘official’ College documents, manuals, certificates, flyers, journals, and honour boards that the College produces and may also be used on other items such as gifts, banners, and promotional merchandise at the discretion of the Executive committee (Council, Executive of Council).

    The single-colour version is used on official College correspondence letterhead including A4, A5, “With Compliments” slips, envelopes and invoices/receipts.

    Usage of the Logo and the Continuing Education Program (CEP)
    The use of the College Logo for activities approved for credit in the Continuing Education Program (CEP) is limited to those activities that have been developed in conjunction with the College. Specifically, the College must have played a role on the development of the curriculum or educational content.

    Use of Logo with other College Logos
    The College logo may be used in conjunction with another logo only with the approval of the Executive committee (Council, Executive of Council).

    Where additional internal logos are published with the College Logo, the Logo must have prominence.

    When using the Logo alongside other logos on letter, the College Logo must appear on the top of the page in the line with the other logos. If the full-colour Logo is used, the name “Royal Australasian College of Medical Administrators” must appear in full beside it; font Calibri bold. If the single-colour Logo is used, directly beneath the Logo the words “Royal Australasian College of Medical Administrators” must appear. The font is Swis 721 BT light and bold and the font size should be in proportion with the size of the Logo and the other logos.

    Use of the Logo by non-College bodies
    In collaborative ventures where more than one logo is required, the presentation of the Logo must be equal in size to the presentation of the logo of the partnership organisation.
  6. Authorisation
    College Directors will provide authorisation on the use of the College Logo in publications of external bodies. The College Logo may not be used unless authority has been granted by a Director. In some cases, the Chief Executive will need to provide advice on whether or not outside groups may use the Logo.
  7. Conditions of Use
    Being a Fellow, Member or Candidate of the College does not include the automatic right to use of the College logo. Any member wishing to use the College logo professionally must make a request in writing to the Chief Executive stating the manner in which the image will be employed. Permission, if granted, will be in the form of written correspondence from the Honorary Secretary.

    Notwithstanding the above, College Committees when conducting College business can use the logo as appropriate.

    Permission to use the College Logo is granted for the purposes agreed to by the authorising Director and is provided on the understanding that no other use shall be made of the College Logo, nor should it be distributed contrary to this purpose, misused, stored, copied or manipulated.
  8. Prohibited material
    The College Logo is not allowed to be replicated on:
    • Individual Fellow’s, Members’ or Candidates’ personal materials (e.g. personal letterheads)
    • Material which are not authorised or published by the College.

2. Trade Marks

The College Council will continue to register the following trade marks in Australia and New Zealand
  • FRACMA (word)
  • RACMA (word)
  • MRACMA (word)
These marks are registered in the classes of goods and services selected as:
  • Business advisory and management services, administration
  • Education, providing of training
Council may at its discretion identify its trademarks by the symbols ® (registered) to identify its services to consumers and to distinguish its products or services from those of other entities.

The College trademarks are intellectual property of the College.

Council is entitled to commence legal proceedings for trademark infringement to prevent unauthorized use of its trademarks.

The Trade Marks (FRACMA, MRACMA) will only be used with the permission of the Council.




Last Updated on Wednesday, 11 April 2012 11:14